Safeguarding the future of Paris institutions
At ECR we pride ourselves in developing MPoS (Mobile Point of Sale) solutions that are built around the needs of our customers to raise standards of the entire consumer experience. We understand that simplifying the entire process of managing a mobile payment solution further enhances the level of customer service that clients are able to offer – especially in an environment where people are on the move and sales need to move quickly.
Our mobile ticketing solution was driven by these needs and has enabled us to offer a unique answer to a growing need across the city of Paris.
In May 2014 ECR launched their unique on-street ticketing solution enabling tourists visiting the city of Paris to purchase tickets for some of the French capital’s top attractions from the iconic newspaper kiosks located across the city.
Across Paris, the iconic news kiosks have for a long time suffered from a dramatic drop in revenue due to falling sales. With newspaper and magazine sales generating as little as 10 euros per day in certain locations, there had been increased concerns that many were facing the threat of closure.
Whilst they are authorised to sell souvenirs, postcards, sweets and drinks, kiosks are restricted in terms of space and display area. The kioskees therefore needed to identify new ways to diversify the products sold at the 365 different locations across Paris.
Following extensive research, revealing that kioskees receive up to 30 requests an hour for information on attractions, general directions and ticket purchases from a number of foreign visitors, ECR identified an opportunity to both enhance the tourist experience while offering kioskees a new source of revenue requiring minimal space. By installing the ECR system and providing a full point-of-sale display, kioskees can be up and running and able to sell tickets within minutes of receiving the equipment.
By offering thousands of tourists a convenient and easy way to safely purchase tickets while on the move across the city, ECR has provided kioskees with the opportunity to reinvent themselves as mini tourist information centres and to act as an important payment point to passing tourists, serving customers of many attractions including Big Bus Tours, Musee Grevin wax works museum, the Château of Versailles, Paris Aquarium, Batobus, Montparnasse tower and the renowned Bateaux Parisiens among others.
In addition to streamlining and simplifying the sales process for customers and staff, the devices also provide a link to head office systems, giving constant visibility of the most popular attractions and promotions. This means that for the first time, kiosk holders have access to vital information allowing them to offer the most popular promotions based on the preferences of tourists and the changing seasons
The solution is delivered via portable, web-enabled terminals, offering the dual capability of handling ticket sales and Chip and Pin payments from the same unit. The devices are also equipped with a built-in silent thermal printer for issuing tickets and receipts instantly to validate the transaction. GPRS connectivity also allows transactions to be processed both on- and offline.
The new solution now covers top locations including the Champs Elysées, Arc de Triomphe, Place de l’Opéra, Rue de Rivoli amongst others and will continue to expand throughout 2015.
Key benefits of the ECR system
For many kioskees, sales have offered a lifeline in terms of increased revenue. It offers total payment flexibility, accepting both card and cash payments, in multiple currencies, intelligently managing sales and requiring no advance purchase from the kioskees.
The system continues to be installed in more and more outlets, presenting the city’s visitors with the opportunity to buy tickets that are otherwise unavailable in the on-street environment – at precisely the time and place where tourists are ready to make their purchase.
The high presence and visibility of kiosks together with their need to diversify presented the perfect solution. By offering a fully PCI compliant and secure payment option for key tourist attractions across the city, ECR has been able to extend Paris’ commitment to protecting a traditional way of life.
Erwan Dupas, Paris kiosk holder:
For a number of years we have found our livelihoods threatened by a shrinking market and increasing costs. ECR’s technology has given us a valuable opportunity to make use of one of the key commodities in Paris, its tourists. The technology has transformed my day-to-day business and provides a better service for visitors to the city.